Point of Sale Materials Market Size, Share and Forecast - 2035
Point of Sale Materials Market Outlook According to the report by Expert Market Research (EMR), the global point of sale materials (PoSM) market was valued at USD 37.16 billion in 2025 . The market is expected to grow at a CAGR of 5.60% during the forecast period of 2026-2035 , reaching a value of USD 64.08 billion by 2035 . The expansion of retail networks, increasing brand competition, and the growing importance of in-store customer engagement are contributing to the development of the market. Point of sale materials are promotional and display materials used by brands and retailers to communicate product information and encourage purchasing decisions at or near the point of sale. These materials include display stands, shelf displays, banners, posters, floor graphics, counter displays, wobblers, and other promotional formats. They are widely used across supermarkets, hypermarkets, convenience stores, specialty stores, department stores, and other retail environments. The increasing ...