Point of Sale Materials Market Size, Share and Forecast - 2035

Point of Sale Materials Market Outlook

According to the report by Expert Market Research (EMR), the global point of sale materials (PoSM) market was valued at USD 37.16 billion in 2025. The market is expected to grow at a CAGR of 5.60% during the forecast period of 2026-2035, reaching a value of USD 64.08 billion by 2035. The expansion of retail networks, increasing brand competition, and the growing importance of in-store customer engagement are contributing to the development of the market.

Point of sale materials are promotional and display materials used by brands and retailers to communicate product information and encourage purchasing decisions at or near the point of sale. These materials include display stands, shelf displays, banners, posters, floor graphics, counter displays, wobblers, and other promotional formats. They are widely used across supermarkets, hypermarkets, convenience stores, specialty stores, department stores, and other retail environments.

The increasing focus on creating engaging shopping experiences is supporting the demand for PoSM. Retailers and consumer brands use these materials to attract attention, highlight promotions, introduce new products, and improve product visibility. As competition increases across retail categories, businesses are seeking effective ways to differentiate their products within physical stores.

Point of Sale Materials Market Size and Share

The USD 37.16 billion point of sale materials market size recorded in 2025 reflects the continued importance of physical retail environments in global marketing strategies. Although e-commerce has expanded significantly, physical stores remain an important channel for consumer goods, groceries, electronics, personal care products, beverages, and other categories.

Market share across the PoSM industry is influenced by material type, product format, application, retail channel, and geographical region. Traditional printed materials continue to account for substantial demand because of their affordability, flexibility, and ease of deployment. However, digital displays and interactive solutions are gaining attention as retailers seek more dynamic methods of communicating with customers.

Large consumer brands represent an important customer group for PoSM providers, particularly in sectors where product visibility and promotional campaigns influence purchasing behaviour. Retailers also use point of sale materials to communicate discounts, seasonal campaigns, loyalty programmes, and product information.

The market is supported by demand from both established brands and smaller businesses. While large companies may implement PoSM campaigns across multiple retail locations, smaller brands can use targeted displays to improve visibility in selected stores.

Point of Sale Materials Market Trends

One of the prominent trends in the global PoSM market is the increasing integration of digital technologies with traditional point of sale displays. Digital screens can present videos, product information, promotional messages, and dynamic pricing content, allowing retailers to update campaigns without replacing physical printed materials.

Another emerging trend is the development of sustainable point of sale materials. Brands and retailers are increasingly considering recyclable, reusable, and responsibly sourced materials for promotional displays. This is encouraging manufacturers to explore alternatives to conventional plastics and other materials with higher environmental impacts.

Customisation is also becoming increasingly important. Businesses are looking for PoSM solutions that can be designed according to specific brands, products, campaigns, and store layouts. Advances in digital printing are making it easier to produce smaller quantities of customised displays while maintaining visual quality.

Seasonal and event-based campaigns continue to support demand. Retailers frequently use PoSM during festivals, holidays, product launches, promotional periods, and major shopping events to attract consumer attention.

Drivers of Growth

The expansion of organised retail is a major factor supporting the global point of sale materials market. As modern retail formats expand across developed and emerging economies, brands require promotional displays to communicate with customers within stores.

Increasing competition among consumer brands is another important driver. Retailers often stock multiple products within the same category, making visibility an important consideration for manufacturers. PoSM can help brands highlight their products and communicate promotional offers directly at the point where consumers are making purchasing decisions.

The growing importance of experiential retail is also contributing to market development. Retailers are increasingly designing stores to provide more engaging and visually appealing experiences. Point of sale displays can complement these environments by directing customer attention and presenting product information in an accessible format.

The expansion of consumer goods categories, including food and beverages, cosmetics, personal care products, household goods, and electronics, is further creating opportunities for PoSM providers.

Global Point of Sale Materials (PoSM) Market Segmentation

The market based on the following segments:

Market Breakup by Type

• Soft PoSM
• Hard PoSM

Market Breakup by Application

• FMCG
• Food and Beverage
• Retail
• Pharmaceutical
• Others

Market Breakup by Region

• North America 
• Europe 
• Asia Pacific 
• Latin America
• Middle East and Africa

Competitive Landscape

• NEC Corporation
• HH Global Group
• Simpson Group
• RTC Europe Ltd.
• Trion Industries, Inc.
• INDEVCO Group (Eastern Company)
• Priority Software Ltd.
• Drukkerij VAN AS B.V.
• Amitoje India
• Tokinomo Marketing S.R.L.
• Others

Technology and Advancement

Technological advancements are transforming the design and production of point of sale materials. Digital printing technologies allow businesses to create high-quality promotional materials with greater flexibility in terms of design, quantity, and customisation.

Digital signage is another area of development. Electronic displays can deliver changing promotional messages and visual content, allowing retailers to adapt campaigns according to time, location, inventory, or customer activity.

Data-driven retail technologies can also be integrated with digital PoSM. For example, retailers can use customer analytics to determine which promotional messages or product displays generate stronger engagement. This can allow businesses to adjust their in-store marketing strategies based on performance data.

Augmented reality and interactive technologies are also creating new possibilities for physical retail environments. Interactive displays can allow customers to access additional product information, explore product features, or engage with promotional campaigns using smartphones and other connected devices.

Automation in manufacturing is further improving the efficiency of PoSM production. Computer-aided design, automated cutting, digital printing, and advanced finishing technologies can help manufacturers produce customised displays more efficiently.

Point of Sale Materials Industry Analysis

The global point of sale materials industry includes manufacturers, printing companies, advertising agencies, retail marketing specialists, display solution providers, and packaging companies. These businesses serve brands and retailers across a wide range of consumer-facing industries.

The competitive environment is influenced by factors such as product quality, design capabilities, production capacity, customisation, delivery timelines, and cost. Manufacturers that can provide end-to-end services, from design and production to logistics and installation, can address multiple requirements of retail customers.

Large consumer brands often work with specialised PoSM suppliers for nationwide or international promotional campaigns. At the same time, local manufacturers can serve individual retailers and regional businesses by providing customised solutions suited to specific store formats.

Sustainability is becoming an increasingly relevant consideration within the industry. Manufacturers are investing in recyclable materials, efficient production processes, and reusable display systems to address changing expectations from brands and retailers.

Challenges and Opportunities

Despite its growth potential, the point of sale materials market faces several challenges. One of the major challenges is the increasing shift towards online shopping. As consumers spend more time on digital platforms, brands may allocate a greater proportion of their marketing budgets to online advertising and digital commerce.

Cost pressures can also affect the market, particularly when businesses face fluctuations in raw material, printing, transportation, and manufacturing expenses. PoSM campaigns may also require regular replacement when promotions change, creating additional costs for retailers.

Environmental concerns present another challenge for manufacturers using materials that are difficult to recycle or dispose of responsibly. Businesses are increasingly expected to reduce waste and adopt more sustainable production practices.

At the same time, these challenges are creating opportunities for innovation. Reusable displays, recyclable materials, lightweight structures, and digital signage can help businesses develop more efficient and sustainable promotional solutions.

The expansion of modern retail in emerging markets also offers opportunities for PoSM manufacturers. As supermarkets, convenience stores, specialty retailers, and organised shopping centres expand, demand for professional in-store marketing solutions is likely to increase.

Point of Sale Materials Market Forecast

The global point of sale materials market is expected to maintain steady growth over the forecast period. From USD 37.16 billion in 2025, the market is projected to expand at a CAGR of 5.60% between 2026 and 2035, reaching USD 64.08 billion by 2035.

The projected expansion is expected to be supported by the development of organised retail, increasing competition among consumer brands, demand for customised promotional displays, and the continued importance of physical stores in the retail ecosystem.

Technology is likely to remain a significant area of development as digital displays, advanced printing, interactive solutions, and data-driven retail technologies become more accessible. At the same time, sustainability is expected to influence material selection and product design as brands seek to reduce the environmental impact of their promotional activities.

Overall, the global PoSM market is expected to evolve alongside changes in retail and consumer behaviour. The combination of traditional displays, sustainable materials, digital technologies, and customised retail experiences is likely to create new opportunities for manufacturers and service providers. With the market projected to reach USD 64.08 billion by 2035, point of sale materials are expected to remain an important component of brand communication and in-store marketing strategies.